Phone Number of
SELA is
+7 7272 66 25 83, +39 0543 796623 .
SELA is a Russian fashion brand specializing in casual clothing for men, women, and children. It's known for its "one-stop shop" concept, offering a wide variety of items, from underwear to outerwear, including sportswear and jeanswear, at affordable prices. SELA positions itself as a family lifestyle brand that supports mothers and aims to create a comfortable shopping experience for families.
Here's a more detailed look:
Founding and Growth:
SELA was founded in 1991 and has become one of the leading fashion brands in Russia, with over 400 stores in 300 cities.
Product Range:
The brand offers a diverse selection of clothing, including basic wardrobe items, relaxed fits, and collections inspired by family adventures.
Family Focus:
SELA emphasizes creating a comfortable shopping environment for families, with features like large fitting rooms, fitting rooms for mothers with prams, a playground, and a creativity zone.
Target Audience:
SELA caters to the whole family, offering clothing for women, men, and children, with a focus on supporting mothers and creating a cozy home environment.
Value and Style:
SELA is known for offering trendy collections at affordable prices, emphasizing quality materials and workmanship.
International Presence:
The brand has commercial offices and a distribution network in multiple countries, solidifying its international presence.
Founding and Establishment
Sela – ??????? ???????????SELA, a Russian fashion brand specializing in casual wear, was founded in 1991. It became a leading brand in Russia by introducing a retail concept with standardized business processes. Today, SELA operates over 400 stores in numerous cities across Russia and has a presence in several other countries.
Here's a more detailed look at SELA's founding and establishment:
Founding:
SELA was established in 1991, marking the beginning of its journey as a fashion brand in Russia.
Retail Concept:
SELA was a pioneer in Russia by introducing its own brandname retail concept, which included defined business processes and standards.
Market Position:
The brand quickly gained prominence in the mid-price segment of the Russian fashion market.
International Expansion:
SELA has expanded beyond Russia, establishing commercial offices and a sales network in countries like Ukraine, Kazakhstan, Israel, and China.
Store Count:
SELA operates over 400 stores in Russia and other cities across different countries.
Vertical Integration:
SELA is a vertically integrated corporation, meaning it manages design, manufacturing, and retail operations.
Focus on Casual Wear:
The brand is known for its casual clothing collections for men, women, and children.
Modernization:
In recent years, SELA has been modernizing and rebranding, positioning itself as a lifestyle brand for mothers and children, according to Melon Fashion Group.
Popularity
Sela is a popular Russian clothing brand known for its casual wear and "one-stop shop" concept for families. It is one of the leading fashion brands in Russia with a wide presence, especially in the Russian Federation and CIS region, and has over 400 stores across various cities. Sela is recognized for offering fashionable apparel at a value-for-money price, catering to men, women, and children.
Here's a more detailed look at Sela's popularity in Russia:
Wide Availability:
Sela has a significant presence with over 400 stores in 300 cities across Russia and representative offices in 9 countries.
"One-Stop Shop" Concept:
The brand is known for offering a wide variety of clothing items for the entire family, from underwear to outerwear, including sportswear and jeanswear, under one roof.
Value-for-Money:
Sela focuses on providing fashionable apparel at affordable prices, making it accessible to a broad customer base.
Brand Recognition:
Sela is a well-recognized brand in Russia, known for its focus on everyday-value-pricing for fashionable clothing.
Adaptation to Market Trends:
Sela has adapted to the growing demand for quality branded clothing and has been successful in the Russian market due to the region's economic growth and increasing disposable income.
Technological Clothing Line:
Sela has also launched a technological clothing line for kids, focusing on functional models and using online channels for sales.
Focus on Customer Needs:
The brand is known for its attention to customer needs, including comfortable shopping experiences and creating clothing collections that cater to various needs, like maternity wear.
Current Position
Sela, a Russian family clothing brand, is currently positioned as a well-established retailer within the mid-price segment, offering apparel for women, men, and children. They operate under the Melon Fashion Group and are known for their "one-stop shop" concept, providing a wide variety of clothing items, including underwear, outerwear, sportswear, and denim, at affordable prices. Sela has a strong presence with standalone stores across Russia, Kazakhstan, Kyrgyzstan, Ukraine, Moldova, and Belarus.
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Rebranding:
In 2019, Sela underwent a rebranding, shifting its focus to being a "caring assistant" for moms and their families.
Product Range:
Sela offers a diverse range of clothing for the whole family, from underwear to outerwear, including sportswear and denim.
Market Position:
Sela is a prominent retailer in the mid-price segment within the Russian and CIS (Commonwealth of Independent States) region.
Retail Strategy:
Sela's stores are designed to be comfortable, with features like spacious fitting rooms, play areas for children, and lounge areas.
Parent Company:
Sela is part of the Melon Fashion Group, a major fashion retailer in Russia.
International Presence:
Sela has expanded its commercial offices and distribution network to include countries like Russia, Ukraine, Kazakhstan, Israel, and China.
SELA Address
The address of SELA is Nauchny proezd, d. 17, Scientific center 17, Moscow, 117246, Russia.
SELA Email Address
The email address of SELA is contact@selagroup.it.
SELA Website
The Website of SELA is www.selagroup.it.
SELA contact person
The contact person of SELA is Support Team.
SELA Customer Support Service Phone Number
The customer support phone number of SELA is +7 7272 66 25 83, +39 0543 796623 (Click phone number to call).
The postal and official address, email address and phone number (helpline) of SELA Service Center and SELA customer service phone number is given below. The helpline of SELA customer service phone number may or may not be toll free.
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